In an ideal world, every publisher would hand a copy of Alison Baverstock's Marketing Your Book to every single one of their authors.
It's written from the assumption that your book has been published by mainstream house: and this is its great strength. While most books on the subject are aimed at the self-published and ignore or try to discredit the techniques used by mainstream publishers, Alison Baverstock’s book shows exactly how the mainstream publishers promote their works and achieve sales figures that most self-published writers can only dream of.
This book gives clear, detailed advice on everything that writers can do to publicise their own books, and gives a lot of advice on what to avoid. Alison Baverstock has worked for years in book marketing and promotion, and it shows. If you've got a book to promote then you need to buy this one, no matter how you're published.