Wednesday, 12 November 2008
Marketing And Publicity: What Really Works?
Literary agent Nathan Bransford recently opened his blog up to a handful of guest bloggers in order to explore the issues involved in effective book marketing. One of the guests he invited along was M J Rose, who contributed this post in which she discussed what marketing and publicity actually mean, what works and what doesn't, and what sort of money has to be spent on a book to achieve the sorts of sales that we dream about. It's worth reading because in just a few hundred words she clarifies what everything means and what all that activity achieves--even if we don't have the budget to do what she suggests.